MORE OF IT ALL
We want to invite you into a glimpse of another world. We want coffee to tell a story. So not only will it hit your tongue with flavor and come from a new single origin, but also will connect you to a special people and place. This small, sometimes forgotten country that has taken a Florida girl in, and together we are dreaming of restoring dignity.
Coffee is the second most traded commodity behind oil. People in oil are wealthy. Coffee producing countries are amongst the poorest in our world. We want places like America, to recognize the coffee culture that we love, is credited to these poor farmers, and change this reality. We want to create excellence and pay them what they are due. We want them to have knowledge and feel free to pour artistry and pride into their crop; then connections will be made within a cup of coffee.
No longer should we be confused where the products we consume come from. No longer will Farmers wonder where their hard labor goes. We are covering this confusion with relationship.
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery
We don’t want to train a bunch of farmers to hit a mark we create. We want to teach them such deep passion and love for coffee, through all its forms, that the product will be amazing simply because of them.